1 00:00:03,520 --> 00:00:07,060 Calcium, phosphorus, iron... 2 00:00:07,090 --> 00:00:10,170 vitamins A, B1, B2, niacin. 3 00:00:10,200 --> 00:00:14,720 Manpuki Ramen received an endorsement from the National Institute of Nutrition. 4 00:00:14,720 --> 00:00:17,200 How much did the sales go up? 5 00:00:17,200 --> 00:00:18,690 80 percent. 6 00:00:19,320 --> 00:00:20,740 80 percent? 7 00:00:20,890 --> 00:00:21,860 But... 8 00:00:21,860 --> 00:00:23,860 This won't do at all. 9 00:00:24,800 --> 00:00:28,540 Selling a bunch in the corner of a department store doesn't accomplish anything. 10 00:00:28,540 --> 00:00:32,410 Things weren't going as expected. 11 00:00:32,570 --> 00:00:34,880 "Penguin Soap" 12 00:00:34,880 --> 00:00:38,550 - What's this? - It's an advertisement. 13 00:00:38,550 --> 00:00:41,450 - Advertisement... - It's on every day. 14 00:00:41,450 --> 00:00:44,420 - Every day... - Over and over. 15 00:00:44,420 --> 00:00:47,230 Over and over... 16 00:00:47,230 --> 00:00:50,930 "Penguin Soap from P Brand. It's 30 yen." 17 00:00:52,730 --> 00:00:55,050 This is it! 18 00:00:55,250 --> 00:00:58,420 TV's the answer! 19 00:00:59,000 --> 00:01:07,000 Manpuku 20 00:00:59,000 --> 00:01:07,000 ♫Marumatteru senakani ni morai naki ♫I get infectious weeping looking at your stooped shoulders 21 00:01:07,000 --> 00:01:10,460 ♫Haji datte issho ni ♫We'll share the humiliation too 22 00:01:07,000 --> 00:01:11,200 Week 21 23 00:01:07,000 --> 00:01:11,200 Please Come Up With a Strategy 24 00:01:14,950 --> 00:01:18,820 ♫Hikoukigumo bonyari nagamu ♫Gazing absentmindedly at contrails 25 00:01:18,820 --> 00:01:22,830 ♫Kokoro kokoni arazu ♫Here in body, but not in spirit 26 00:01:22,830 --> 00:01:26,300 ♫Nenkan totaru moshi shitara ♫If I was to calculate an annual total 27 00:01:26,300 --> 00:01:31,170 ♫Tsukiau watashi sugoi? ♫Aren't I amazing for keeping you company? 28 00:01:31,170 --> 00:01:38,880 ♫Toboketeru mayuge ni morai warai ♫ I get infectious laughter looking at your comical eyebrows 29 00:01:38,880 --> 00:01:42,650 ♫Tere datta nandatte ♫Be it embarrassment or whatever 30 00:01:47,320 --> 00:01:54,660 ♫Ganko de mendou de hara mo tatsu kedo ♫Although you're obstinate and troublesome and you make me mad 31 00:01:54,660 --> 00:01:59,330 ♫Anata no jounetsu wa ♫Your passion is 32 00:01:59,330 --> 00:02:03,200 ♫ Atashi no hokori de jiman de kakugo nano ♫My honor, my pride, and my resolve 33 00:02:03,200 --> 00:02:10,610 ♫Morai naki morai warai morai ikari ♫Infectious weeping, infectious laughter, infectious anger 34 00:02:10,610 --> 00:02:16,480 ♫Moraippaji don to koi! ♫Infectious embarrassment. Bring them on! 35 00:02:16,480 --> 00:02:20,620 ♫Seiten mo donten mo hekireki mo ♫Sunny days, cloudy days, thunderous days too 36 00:02:30,620 --> 00:02:32,340 Advertise on TV? 37 00:02:32,360 --> 00:02:36,020 That's right. We're going to broadcast an ad for Manpuku Ramen on TV. 38 00:02:36,610 --> 00:02:38,170 Is it possible to do such a thing? 39 00:02:38,170 --> 00:02:42,310 - Won't it cost a lot of money? - What? Does it cost money? 40 00:02:42,310 --> 00:02:44,400 Of course it will. It's an advertisement. 41 00:02:44,420 --> 00:02:49,050 Why didn't I think of that? Fuku-chan's idea isn't bad. 42 00:02:49,060 --> 00:02:51,820 The importance of advertisement was already proven by Daneihon. 43 00:02:51,860 --> 00:02:53,860 Besides, from what I heard, 44 00:02:53,880 --> 00:02:56,890 TV stations are in trouble because there aren't too many companies 45 00:02:56,890 --> 00:02:58,780 that want to broadcast commercials on TV. 46 00:02:58,810 --> 00:03:01,280 - Commercial? - Yeah. 47 00:03:01,290 --> 00:03:04,840 Advertisements broadcast on TV are called commercials. 48 00:03:04,860 --> 00:03:07,200 Even basic things like that are still unknown. 49 00:03:07,200 --> 00:03:12,130 - Then if we do it now... - We may not have to pay a lot for the ad. 50 00:03:12,130 --> 00:03:14,270 Let's do it then. 51 00:03:14,270 --> 00:03:20,340 We're going to broadcast this commercial of Manpuku Ramen over and over on TV every day. 52 00:03:20,380 --> 00:03:23,530 That's nothing like from yelling out from a sales booth at a department store. 53 00:03:23,540 --> 00:03:26,020 Manpuku Ramen will be on TV? 54 00:03:26,040 --> 00:03:28,950 But it's still going to cost a fair amount of money, isn't it? 55 00:03:28,950 --> 00:03:30,980 What are we going to do, Sera-san? 56 00:03:31,450 --> 00:03:35,960 Well... What shall we do? Shinichi-san. 57 00:03:35,960 --> 00:03:38,380 I'll raise the money somehow. 58 00:03:38,410 --> 00:03:41,560 All right. Then let's do the commercial. 59 00:03:42,630 --> 00:03:48,170 The question now is what kind of commercial do we make. 60 00:03:48,310 --> 00:03:51,210 How is a commercial made? 61 00:03:51,210 --> 00:03:54,500 Normally, everything including planning and contents 62 00:03:54,540 --> 00:03:57,640 is delegated to an advertising agency. But... 63 00:03:57,660 --> 00:04:01,420 If we consider the expense, we should do as much as we can ourselves. 64 00:04:01,450 --> 00:04:03,650 - Yes, you're right. - By ourselves? 65 00:04:03,660 --> 00:04:07,300 Even if filming is impossible, we should at least come up with ideas for the content. 66 00:04:07,360 --> 00:04:10,760 - How can we do it ourselves? - We can do it, Mom. 67 00:04:11,300 --> 00:04:13,980 - I'll come up with something. - You will? 68 00:04:14,000 --> 00:04:17,140 Yeah. At the university, I was a member of the cinema fan club. 69 00:04:17,140 --> 00:04:19,490 - Were you making movies?! - No. We just watched movies., 70 00:04:19,520 --> 00:04:22,660 - What the heck. - But having the desire to do it is important. 71 00:04:22,660 --> 00:04:26,020 - It is, indeed. - Then Kanbe-san, please do that for us. 72 00:04:26,020 --> 00:04:28,740 - Sure. - The important thing is to 73 00:04:28,760 --> 00:04:32,290 - convey the good points of Manpuku Ramen. - Got it. 74 00:04:32,300 --> 00:04:34,820 - The fact that it's tasty. - The fact that it's convenient. 75 00:04:34,840 --> 00:04:38,130 - That 20 yen isn't too expensive. - That it's packed with nutrients. 76 00:04:39,680 --> 00:04:41,400 We're counting on you, Kanbe-kun. 77 00:04:42,720 --> 00:04:45,280 I can't wait to see it. 78 00:05:05,560 --> 00:05:07,450 He wants to borrow the studio? 79 00:05:07,450 --> 00:05:13,190 Yeah. He says he feels more likely to get an inspiration for the commercial in my studio. 80 00:05:13,190 --> 00:05:15,930 I wonder if he's planning to skip dinner. 81 00:05:15,930 --> 00:05:20,050 He said he won't be eating until he gets an idea. With a scary look on his face like this. 82 00:05:20,140 --> 00:05:22,200 He must be really getting into it. 83 00:05:22,370 --> 00:05:26,200 Isn't he overdoing it? He isn't even an employee of Manpuku Foods. 84 00:05:26,250 --> 00:05:29,530 He said he wants to work during the day too, and submitted a leave request at work. 85 00:05:30,520 --> 00:05:33,120 He might get fired one of these days. 86 00:05:33,160 --> 00:05:36,180 How can you say that so easily? 87 00:05:36,280 --> 00:05:40,520 When Manpuku Ramen starts selling, he can go work for Manpuku Foods. 88 00:05:40,530 --> 00:05:44,540 - Right, Dai-chan? - You're too optimistic, Taka. 89 00:05:44,560 --> 00:05:46,220 I wonder who you took after. 90 00:05:46,220 --> 00:05:49,060 - That's got to be you. - Me? 91 00:05:49,080 --> 00:05:54,020 You married a poor struggling artist, didn't you? In spite of Grandma's objection. 92 00:05:54,740 --> 00:05:58,580 That's... well, that's certainly true. 93 00:06:18,580 --> 00:06:21,230 Gosh, I want to help too. 94 00:06:21,230 --> 00:06:24,930 Why won't the president give us a call? 95 00:06:25,020 --> 00:06:28,370 I understand how you feel. But you know, 96 00:06:28,400 --> 00:06:32,940 can you at least order a drink? 97 00:06:32,940 --> 00:06:35,700 We're providing Manpuku Ramen at cost 98 00:06:35,720 --> 00:06:38,280 so we're not making any money from it. 99 00:06:38,280 --> 00:06:40,950 But the sampling sales have been going on for more than 10 days now. 100 00:06:40,950 --> 00:06:44,280 If sales don't increase soon, wholesale dealers will give up on us. 101 00:06:44,280 --> 00:06:48,150 A 3-week period means 11 more days to go, huh? 102 00:06:48,150 --> 00:06:50,840 Will the TV ad be ready by that time? 103 00:06:50,850 --> 00:06:54,290 - It can just be coffee. - Or soda. 104 00:06:54,330 --> 00:06:59,090 We'd be in trouble if it isn't. Manpuku Foods might go under. 105 00:06:59,130 --> 00:07:02,600 - What! - Before we even get a chance to help? 106 00:07:02,620 --> 00:07:04,840 How about fruit juice? Come on. 107 00:07:04,840 --> 00:07:07,000 Or cream soda? 108 00:07:07,050 --> 00:07:09,960 Juice doesn't go well with ramen. Please give me water. 109 00:07:09,980 --> 00:07:13,560 - Yoshino-chan... - Water for me too. - Me too. 110 00:07:14,580 --> 00:07:16,800 Whose idea was it to sell Manpuku Ramen at cost? 111 00:07:16,820 --> 00:07:18,850 - It was yours! - That's right. 112 00:07:19,660 --> 00:07:20,790 It's ready. 113 00:07:20,790 --> 00:07:22,790 - It's ready?! - Yes, I have three. 114 00:07:22,790 --> 00:07:25,760 - Three? - You have three ideas for a commercial? 115 00:07:25,760 --> 00:07:27,690 - Yes. - That's amazing. 116 00:07:27,700 --> 00:07:29,180 Let's see them. 117 00:07:31,260 --> 00:07:34,930 The first one is this. 118 00:07:34,930 --> 00:07:39,380 You see this in other commercials too. It's what's called manga? 119 00:07:39,400 --> 00:07:43,680 - It's called animation. - It's a commercial made from animation. 120 00:07:44,840 --> 00:07:47,860 Mr. Chicken and Ms. Chicken comes along. 121 00:07:47,900 --> 00:07:51,820 Mr. Chicken, who had his feathers plucked, was boiled in hot water and turned into chicken soup. 122 00:07:51,820 --> 00:07:56,800 And Ms. Chicken eats the Manpuku Ramen made from that soup. 123 00:07:56,840 --> 00:08:01,280 "Manpuku Ramen's soup is made from me. Enjoy!" 124 00:08:01,410 --> 00:08:03,850 "Look. Just pour in hot water and it's ready to eat. 125 00:08:03,860 --> 00:08:06,780 See how easy it is. It's ready to eat in just 3 minutes." 126 00:08:06,810 --> 00:08:09,370 " Manpuku Ramen is so delicious. 127 00:08:09,380 --> 00:08:13,880 What's more, it's also nutritious. Cock-a-doodle-doo." 128 00:08:15,290 --> 00:08:16,450 What do you think? 129 00:08:17,580 --> 00:08:21,100 - It's kinda scary. - This is no good. 130 00:08:21,120 --> 00:08:23,850 - I think I might dream about this. - That's what I was aiming for. 131 00:08:23,880 --> 00:08:28,150 - That's going overboard, Kanbe-kun. - Show us the other ones. 132 00:08:30,920 --> 00:08:34,700 Next is... this one. 133 00:08:39,780 --> 00:08:41,620 This is... 134 00:08:41,690 --> 00:08:45,490 Manpei Brand's Manpuku Ramen. 135 00:08:45,600 --> 00:08:47,540 It's the same as Daneihon. 136 00:08:47,540 --> 00:08:50,370 That's right. Manpei-san will be appearing again. 137 00:08:50,420 --> 00:08:53,180 - No way! - It's been almost 10 years, but 138 00:08:53,210 --> 00:08:55,980 there's still a lot of people who remember that sign. 139 00:08:55,980 --> 00:08:59,240 - No! - If we advertise the fact that 140 00:08:59,260 --> 00:09:01,890 the person who made Manpuku Ramen is that Manpei-san from Daneihon, 141 00:09:01,930 --> 00:09:05,290 everyone will be surprised and it would draw attention. 142 00:09:05,330 --> 00:09:08,020 - That's true. - That is not true. 143 00:09:08,040 --> 00:09:11,770 But Manpei-kun was arrested by the Occupation Forces after that 144 00:09:11,780 --> 00:09:13,810 and drew attention in a bad way. 145 00:09:14,620 --> 00:09:17,980 Don't you think it's best to leave Manpei Brand alone anymore? 146 00:09:18,020 --> 00:09:21,910 - Oh, really? - I'll never do it! 147 00:09:22,050 --> 00:09:24,400 Since Manpuku Ramen is a new type of ramen, 148 00:09:24,480 --> 00:09:28,450 I don't think we should bring up Manpei Brand after all these years... 149 00:09:28,450 --> 00:09:30,960 - I agree. - What about you, Manpei-san? 150 00:09:31,010 --> 00:09:34,850 That's why I've been saying that I don't want to do it! 151 00:09:35,590 --> 00:09:38,540 I understand. Then... 152 00:09:40,420 --> 00:09:42,370 this is it. 153 00:09:42,380 --> 00:09:44,760 You may think it's too ordinary, but 154 00:09:44,760 --> 00:09:47,680 actually, I like this one the best. 155 00:09:47,700 --> 00:09:49,800 - Is this a housewife? - Yes. 156 00:09:49,800 --> 00:09:53,940 The housewife makes Manpuku Ramen and the kids are eating it with delight. 157 00:09:53,940 --> 00:09:55,010 That's right. 158 00:09:55,680 --> 00:10:00,450 "Just put the noodle in a bowl and pour hot water over it." 159 00:10:00,490 --> 00:10:04,690 "Delicious ramen is ready to eat in just 3 minutes." 160 00:10:04,740 --> 00:10:07,490 "Endorsed to be packed with nutrients." 161 00:10:07,620 --> 00:10:11,290 "Loved by adults and children alike, Manpuku Ramen." 162 00:10:11,290 --> 00:10:16,220 "5 packages in every household, Manpuku Ramen." 163 00:10:16,250 --> 00:10:17,260 - "Yummy!" - What do you think? 164 00:10:19,280 --> 00:10:22,300 It certainly does feel a bit too ordinary, but... 165 00:10:22,300 --> 00:10:25,970 Isn't 5 packages in every household being a bit too pushy? 166 00:10:25,970 --> 00:10:31,570 This line means you can always have some on hand so that you can eat it anytime. 167 00:10:31,580 --> 00:10:34,340 I think this one's the best. 168 00:10:34,360 --> 00:10:38,520 - I think it's good too. - Not playing on its novelty leaves a good impression as well. 169 00:10:38,520 --> 00:10:41,520 This one's good from a man's point of view as well. 170 00:10:41,520 --> 00:10:44,560 - Then it's settled. This is it. - What? It's decided? 171 00:10:44,600 --> 00:10:48,080 Thank you! What a relief. 172 00:10:48,120 --> 00:10:52,080 But who's going to play this part? A well-known actress? 173 00:10:52,100 --> 00:10:56,760 - A well-known actress would cost too much. - An unknown actress would cost money too, right? 174 00:10:57,670 --> 00:10:59,160 Then who? 175 00:10:59,160 --> 00:11:02,250 The ramen is the star here, so the housewife can be anyone. 176 00:11:03,270 --> 00:11:06,210 I can do it for you, you know. 177 00:11:06,220 --> 00:11:10,150 Actually, I had Madam in mind when I came up with this idea. 178 00:11:10,150 --> 00:11:12,420 What, me?! 179 00:11:12,420 --> 00:11:16,840 You've got to be kidding. There's no way I'm appearing on TV. 180 00:11:16,950 --> 00:11:19,860 - Shall I do it? - Fuku-chan would be perfect. 181 00:11:19,860 --> 00:11:22,530 That's right. Together with Gen-chan and Sacchan. 182 00:11:22,600 --> 00:11:25,080 Something like this happened before too, didn't it? 183 00:11:25,120 --> 00:11:29,170 It's for Manpuku Ramen. No is unacceptable in this situation. 184 00:11:29,170 --> 00:11:31,770 But I don't want to do it. 185 00:11:31,770 --> 00:11:34,180 Then why don't you let me do it? 186 00:11:34,210 --> 00:11:36,920 Please, Fukuko. Help us out here. 187 00:11:36,930 --> 00:11:39,420 - Please, Madam. - Go ahead and ask me. 188 00:11:39,440 --> 00:11:43,380 Show your pride as an Osaka woman and say yes. 189 00:11:43,510 --> 00:11:47,990 - That's right. - Can't you all hear me? 190 00:11:48,380 --> 00:11:53,320 All right, all right! I shall be pleased to do it! 191 00:11:53,320 --> 00:11:57,190 - Ah~ Thank goodness. - Thanks, Fuku-chan. 192 00:11:57,190 --> 00:12:00,660 Then we'll start working on producing the commercial right away. 193 00:12:00,660 --> 00:12:02,560 Isn't this exciting, Grandma? 194 00:12:02,930 --> 00:12:06,270 Yes, indeed... 195 00:12:06,810 --> 00:12:11,240 It was 2 days later that the filming crew showed up at Fuku-chan's house. 196 00:12:17,280 --> 00:12:21,730 So Madam, start pouring the hot water when you hear "Ready, start." 197 00:12:26,290 --> 00:12:31,590 - This won't do. She's terribly nervous. - Fuku-chan, smile. 198 00:12:33,630 --> 00:12:38,300 Please finish pouring while I read the narration. 199 00:12:38,300 --> 00:12:40,080 Here we go then. 200 00:12:40,100 --> 00:12:40,860 Smile! 201 00:12:42,640 --> 00:12:44,160 Hold that smile. 202 00:12:44,580 --> 00:12:47,210 Roll the camera please. 203 00:12:47,220 --> 00:12:50,610 Ready~ start! 204 00:12:51,980 --> 00:12:59,080 "Just put the noodle in a bowl and pour hot water over it." 205 00:12:59,120 --> 00:13:00,600 Okay! 206 00:13:01,260 --> 00:13:03,290 What? That was okay? 207 00:13:03,620 --> 00:13:06,400 - That was good, Auntie Fukuko. - You did good. 208 00:13:06,490 --> 00:13:09,600 - Hey, you think that was okay? - She had a nice smile. 209 00:13:09,600 --> 00:13:11,940 What was nice about that smile! 210 00:13:11,940 --> 00:13:14,170 - It'll make the viewers feel uneasy. - Really? 211 00:13:14,170 --> 00:13:17,010 - Take it over again. - From the beginning? 212 00:13:17,050 --> 00:13:19,800 She was shaking so bad, the kettle was knocking into the bowl like crazy. 213 00:13:19,810 --> 00:13:21,920 - Really? - You could hear it clanging. 214 00:13:25,040 --> 00:13:28,320 After that, the filming somehow managed to proceed and... 215 00:13:31,290 --> 00:13:33,220 This is the last scene. 216 00:13:33,220 --> 00:13:35,010 When I say "Ready, start," start eating 217 00:13:35,020 --> 00:13:38,160 and Gen-chan and Sacchan are going to say "It's delicious!" 218 00:13:38,160 --> 00:13:41,300 - In a loud voice, okay? - Okay. 219 00:13:41,300 --> 00:13:44,640 Now then, Madam, look at the camera... 220 00:13:44,640 --> 00:13:46,850 "5 packages in every household, Manpuku Ramen." 221 00:13:46,860 --> 00:13:50,480 That's right. But that wasn't good. Smile, smile. 222 00:13:50,500 --> 00:13:52,210 I know. 223 00:13:52,250 --> 00:13:54,650 This is the only scene she has a line. 224 00:13:54,660 --> 00:13:57,340 But you're stiff as a board. Fukuko. 225 00:13:57,380 --> 00:14:01,500 Fuku-chan, relax. 226 00:14:03,340 --> 00:14:05,440 You're still tense. 227 00:14:07,650 --> 00:14:08,970 Fukuko. 228 00:14:10,410 --> 00:14:11,860 Look at Gen and Sachi. 229 00:14:13,040 --> 00:14:14,730 Smells good. 230 00:14:14,800 --> 00:14:20,270 - Can't we eat yet? - Aren't you two nervous at all? 231 00:14:20,270 --> 00:14:22,740 - Not at all. - You're here with us. 232 00:14:23,380 --> 00:14:26,940 You're right. We're here together, right? 233 00:14:26,940 --> 00:14:28,900 Her expression's getting much better. 234 00:14:29,850 --> 00:14:34,850 Let's go. Please get the camera rolling. Ready, start! 235 00:14:42,960 --> 00:14:45,050 It's delicious! 236 00:14:46,630 --> 00:14:50,930 5 packages in every household, Manpuku Ramen.